Winter skincare: tips for preparing your skin for the cold.

The coldest season is approaching: temperatures drop, wind and snow arrive, evenings spent in front of the fireplace, scarves covering our noses... the air becomes more romantic, right? Absolutely, of course, but how stressful it is for our skin! Especially for the skin on our face, which is more exposed to environmental factors and temperature changes between cold outdoor environments and very warm indoor ones.

The change of season can be a shock to our skin, which loses hydration in the cold and can become either drier or oilier, depending on our body.

Yes, paradoxically, it can also become oilier, because in order to defend itself from the cold, the body may start producing higher amounts of sebum.

Furthermore, temperature fluctuations affect circulation because cold causes blood vessels to constrict, and when entering a warm place, the large temperature difference causes the skin to redden, leaving noticeable discoloration, especially on more sensitive skin.

So, how do you prepare your skin for the cold?

As always, the first step in any proper beauty routine is cleansing. You should opt for very gentle cleansers that can deeply clean the face. And let's not neglect a very important factor: the temperature of the water, which should be neither too cold nor too hot. Thermal shock, as mentioned, is not good for the skin of our face.

An essential part of everyone's routine is using the most suitable cream: while very light textures are preferred in summer, richer and more nourishing compositions are needed in winter to better preserve the skin's lipid balance and provide hydration at the same time.

For mature skin, anti-aging creams are, of course, perfectly suitable.

Let's never forget the importance of the eye contour area, which, being more delicate, is more prone to dryness, making those dreaded "crow's feet" more noticeable. A specific product that hydrates and smooths this area should be used.

To make winter more skin-friendly, and vice versa, you need to pay a little extra attention when choosing products rich in active ingredients that are necessary to nourish and protect it.

Face masks are perfect in this case, to be used about once a week.

In the cold season, remember that the skin needs to be exfoliated and regenerated just as in summer, to deeply remove dead cells. This will leave the face softer, brighter, and more receptive to the nutrients in other skincare products. Therefore, scrubs and gommages are welcome additions to your winter beauty routine.

In the evening, the step of removing makeup should never be skipped. Even removing makeup can potentially stress the skin, so perform this step gently, preferring creamy or oil-based products, and then cleanse the face lightly.

We complete the beauty routine with a step that is often neglected in winter: sun protection. Sunscreen is a fundamental product even in cold weather because UV rays are always present, even if less intense. The fact that they rarely cause tanning doesn't mean they can't penetrate the skin!

Since every skin is different, its specific needs will also be different: very dry skin will need richer products, while for oily skin, even in winter, care must be taken not to weigh it down too much. Therefore, there is no single rule that applies to everyone.

Therefore, alternate the products that you consider most suitable for your face throughout the season , which may not be the same every month. The important thing is to take care of it with all the love and attention we can dedicate to such a delicate and exposed area, the beautiful frame we show the world every morning!